Darren Rovell notes in his history of Gatorade, First in Thirst, "the doctors realized that they probably shouldn't use the 'Aid' suffix, since that would mean that if the drink were ever marketed, they would have to prove that it had a clear medicinal use and perform clinical tests on thousands of people." Gatorade co-inventor Dana Shires explained, "We were told that you couldn't use that because the Food and Drug Administration prohibited that. They settled on the name Gatorade, however, since the researchers wanted to create a commercial product, not a scientifically-validated one. The University of Florida researchers initially considered naming their product "Gator-Aid". Yellow Jackets coach Bobby Dodd, when asked why his team lost, replied: "We didn't have Gatorade. We drank it, but whether it helped us in the second half, who knows?" Nonetheless, the football team credited Gatorade as having contributed to their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, at which point the drink gained traction within the athletic community. On the other hand, star quarterback Steve Spurrier said, "I don't have any answer for whether the Gatorade helped us be a better second-half team or not. Ten players on the University of Florida football team tested the first version of Gatorade during practices and games in 1965, and the tests were deemed successful. The earliest version of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice. Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada.
University of Florida football player Chip Hinton testing Gatorade 1965, pictured next to the leader of its team of inventors, Robert Cade. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. The beverage was first developed in 1965 by a team of researchers led by Dr. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. PepsiCo (via Quaker Oats Company and Stokely-Van Camp)Ĩ0 countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia
26, 2017.The current Gatorade logo, produced by TBWA\Chiat\Day
#Light blue jordan 1 gatorades update#
Update 12/12: Official images have leaked of the "Blue Lagoon" Air Jordan 1 High. This sneaker is an actual collaboration with Gatorade, and bears its lightning bolt logo on the side and brand mark on the insole.Īlso on the way from Gatorade and Jordan Brand are two pairs of "Gatorade" Air Jordan 6s. Other upcoming colorways of Gatorade Air Jordan 1s include "Cyber" and "Rush Violet." While leaker on Twitter originally claimed this pair was releasing in October, new information from Japanese sneaker site US11 suggests that it won't arrive at retail until December. Shown here is the "Blue Lagoon" pair with orange and green accents.
#Light blue jordan 1 gatorades series#
With that, it's only right that color of the sports drink is referenced in the upcoming series of Gatorade-themed Air Jordan releases.
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