“Some of our youngest customers are around 3 years old,” says Mahoney. Nanotechnology or nano-emulsion refers to the CBD molecule's quick absorption allowing the consumer to feel its effects more quickly. Her CBD shop carries a 10 mg CBD nanotechnology alkaline water that sells individually or by the package. She says CBD-infused beverages account for about 10 percent of her weekly sales. "It’s something more and more people are coming in asking for,” says Sarah Mahoney, store manager at The Hemp and CBD Co. The cannabis beverage brand specializes in the 8-ounce Social Tonic, which contains 2 mg of THC and 4 mg of CBD, and comes in a wide range of flavors, from lemon lavender to blood orange cardamom.Īccording to a Nasdaq article published in January about the growing investment landscape for cannabis-infused drinks, “Anheuser-Busch InBev (BUD) fueled a lot of optimism in the space when it inked a development deal through Canadian Brewer Labatt with cannabis grower and distributor Tilray (TLRY) back in 2018.” The deal resulted in the creation of Fluent Beverages, which launched a line of CBD–Infused tea using pure CBD Isolate. Nearly 10 million cans of Cann had been sold since the product's debut in 2019, according to a report by Morning Brew, a New York-based media company. The funding comes on the heels of a record year in sales, up 2.6 times in 2021 what they were the previous year. And last month, one of the newest players in the cannabis beverage industry, Cann, raised $27 million in venture capital funding, along with investments from a number of celebrities including Adam Devine, Nina Dobrev, and Rosario Dawson. Last June, The Alkaline Water Company released its line of CBD Water that contains 20 mg of CBD in a 16.9-ounce bottle. Lagunitas, Heineken’s fast-growing California beer label, launched a CBD- and THC-infused sparkling water called Hi-Fi Hops in 2018 that gets you high with 10 mg of THC in a 12-ounce drink, or a more mellow option of 5 mg each of CBD and THC. The market is dominated by nonalcoholic refreshments. It comes in three flavors and boasts zero calories and an onset time of 20 minutes. The 8.4-ounce drink comes in a pack of four for $20, which contains 2.5 milligrams each of THC and CBD per can. “We just released these last week and they seem to be moving fairly well,” she says of a new product from Wynk, a THC-infused flavored seltzer. But she has noticed a growing interest in consuming cannabis in liquid form. While only 5 percent of those dollars are spent on beverages, the reduction in market share for bud is being replaced in part by cannabis-infused beverages, marking a shift in consumer interest.Ĭrystal Romero, who works at Harvest HOC of North Mesa dispensary, says that cannabis-infused beverages account for about 1 to 2 percent of daily sales there. “While flower is the largest category in Arizona, market share has decreased from 52.6 percent in January to 44.9 percent in September,” concludes a 2021 Arizona marijuana market-share report by Headset, a cannabis consumer trends and market intelligence site.īDSA, a market research center with expertise in the legal cannabis market, cites a 24 percent growth in sales for edibles across the country from 2019 to 2020. Other retailers such as supermarkets, convenience stores, and smoke shops will sell strictly CBD-infused beverages, which are generally considered safe for consumption for all ages. Most beverages sold in dispensaries will contain some form of THC, the psychoactive ingredient that differs from the hemp-derived CBD. The marijuana beverage market is segmented into cannabidiol (CBD) and tetrahydrocannabinol (THC) infusion. The surge in cannabis-infused beverage sales is fueled by growing consumer demand for wellness drinks, alternative ways to consume cannabis, and an influx of investment from beverage manufacturers looking to capitalize on the greater accessibility of cannabis. Brands boast of low-sugar content and antimicrobial properties, expanding their market share in the diverse world of wellness drinks, with no signs of stopping.Īccording to a 2020 report by Grand View Research, a market research and consulting firm headquartered in San Francisco, the global cannabis beverage market size was valued at $901.8 million in 2018 and is expected to expand to a whopping $2.84 billion in 2025 at a compound annual growth rate (CAGR) of 17.8 percent. One wellness beverage that has been gaining popularity is cannabis-infused. Kombucha, nitro coffee, matcha, and seltzers line the freezer in neat colorful order ready for your choosing. Take a stroll past the drink freezers at the grocery store and gawk at the endless selection of wellness beverages.
0 kommentar(er)
